GETTING CLOSER TO CUSTOMERS ENABLES POWERFUL BRAND POSITIONINGS

It’s always great to see something you work on come to fruition.

So, it’s wonderful to see Lorien’s rebrand which used deep customer insight to understand how to build on its 40-year heritage in IT recruitment. This fresh in-depth insight showed how technology powers even those companies who are not obviously tech-led and how tech recruitment faces different challenges from the rest of the recruitment industry, requiring adaptable specialists rather than monolithic generalist solution providers.

The team used these clear strategic insights to develop a refined brand positioning that has guided some powerful new brand communication. They’re now using it to cut through a confusing market.

“Tech may power the world, but our talent powers the tech”