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A new type of organisation is coming to customers’ rescue...
About 8 years ago our work in the new housebuilding sector identified a key tension between builders and their buyers – snagging. When we...


Speed and safety: can the two co-exist?
Last year, fraud made up 40% of all crimes and there were an estimated 3.7 million incidents of fraud in the UK.[1] Were you affected?...


Niche to necessity: how the cost of living crisis is giving brands the opportunity to transform
Air fryers have been around for over a decade and interest increased during the pandemic with more people investing time in cooking. At...


Customer-centric innovation
Often when companies innovate, they look for big sexy innovations, but I often think the best innovations are those where you solve...


The Recession is back… time to innovate
The UK has entered into an inevitable recession and news headlines have been filled with stories about redundancies and retail closures,...


CUSTOMER-CENTRIC INNOVATION - Morrisons & Gousto tackle plastic
We believe that successful companies are close to their customers. We love commercial and we love customer but most of all we love the...