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Making customers pay for company mistakes... sound business sense or damaging to brands?
Like many people this summer, my holiday plans were interrupted by last-minute cancelled flights. Stranded in an Italian airport, we were...
Vulnerable Customers and Consumer Duty: What does it all mean for businesses?
Understanding the lifestyles, challenges and needs of ‘vulnerable customers’ is an area in which we are increasingly being asked to help...
Cost of living crisis: brands will need to show they understand and can help
As the pinch becomes a squeeze consumers will be turning to brands and services that help them stay in control. A great example of this...