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My reflections on building a consumer curiosity practice
At the end of 2023, I was set a professional development challenge – to become more curious around the research industry, our clients’...
Entering the world of customer-centricity
Fresh out of university I knew I wanted a job that allowed me to exercise my creativity, curiosity and drive to help people. The Customer...
In business today you often need to get further faster​
Co-creation can be a great way to make that happen. We’ve worked with clients to create new products, new propositions, new brand...
Bonding at Christmas (not Uncle Dave’s Sean Connery impression…)
Christmas is a moment that can often feel curated for us by the media and retailers – it can set a tone of unrealistic pressure and...
The power of podcasts: making your insights famous
Podcasting is a hot topic at The Customer Closeness Company. We’re avid listeners of podcasts on topics ranging from fitness to business...
Making customers pay for company mistakes... sound business sense or damaging to brands?
Like many people this summer, my holiday plans were interrupted by last-minute cancelled flights. Stranded in an Italian airport, we were...