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Being customer curious - A key skill of great marketers
One of the activities we recommend when we run our Customer-Centricity Training is listening to podcasts. We thought we would share two...
Focus on what your customers want, not what you sell
Flower retailer Bloom & Wild has decided to ditch the red roses this Valentine’s, despite the flower being symbolic of the day. This is a...
SPOTLIGHT ON CUSTOMER CENTRICITY: HUMAN LANGUAGE AND CUSTOMER STORIES
We believe that successful companies are close to their customers. We love commercial and we love customer but most of all we love the...
LEARN TO SERVE BY BEING SERVED
THE LUXURY ROYAL MANSOUR HOTEL, MARRAKECH – MOROCCO The ambition of the luxurious Royal Mansour Hotel in Marrakech is to be the number 1...
SIX DEGREES OF SEPARATION: DRIVING GENUINE IMPROVEMENTS TO THE CUSTOMER EXPERIENCE
The Christmas break gave me the opportunity to watch, in my view, one of the most awe-inspiring documentaries of the year - ‘Britain’s...
SPOTLIGHT ON CUSTOMER-CENTRICITY: EMBEDDED CUSTOMER JOURNEY
We believe that successful companies are close to their customers. We love commercial and we love customer but most of all we love the...