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Co-creation & Closeness - Brilliant moments. Episode 1
The most powerful co-creation I’ve led involved the power of the 3 C’s in one session - in this case consumer,...
Customer-centricity – Customer Closeness
In my last blog I talked about Amazon’s mission which is “to be Earth’s most customer-centric company” and pointed out that it’s...
Airbnb – Turning bad news into good memories
With schools resuming their timetables and workplaces returning to full capacity I doubt I’m alone in spending this Monday morning...