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My reflections on building a consumer curiosity practice
At the end of 2023, I was set a professional development challenge – to become more curious around the research industry, our clients’...


A year's worth of customer-centricity
It’s almost been a year since I joined The Customer Closeness Company (TCCC) fresh out of university, and I can’t believe how quickly the...


Commercial Case Studies to Feed Your Curiosity
As part of our customer curiosity training sessions, we provide analogous case studies to stretch thinking in a commercial way. We are...


Timing, patience and personal interests: Reflections on my personal curiosity practice
The benefits of being more curious are well documented, curiosity is one of The Customer Closeness Company’s most strongly held values...