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Co-creation & Closeness - Brilliant moments. Episode 1
The most powerful co-creation I’ve led involved the power of the 3 C’s in one session - in this case consumer,...
Speed and safety: can the two co-exist?
Last year, fraud made up 40% of all crimes and there were an estimated 3.7 million incidents of fraud in the UK.[1] Were you affected?...
Cost of living crisis: brands will need to show they understand and can help
As the pinch becomes a squeeze consumers will be turning to brands and services that help them stay in control. A great example of this...
Commercial Case Studies to Feed Your Curiosity
As part of our customer curiosity training sessions, we provide analogous case studies to stretch thinking in a commercial way. We are...
Key Takeouts from our Live Consumer Pulse Session on life in Lockdown and the 'New Normal'
Keeping in touch with customers is more important and more challenging than ever as physical distancing shrinks our individual worlds....
Being close to your customers keeps your offer fresh and relevant
At The Customer Closeness Company we believe that in today’s world you need to put customers at the centre of everything that you do in...