Search
Co-creation & Closeness - Brilliant moments. Episode 1
The most powerful co-creation I’ve led involved the power of the 3 C’s in one session - in this case consumer,...
Hybrid Customer Closeness – Zero effort ways to keep close to customers
It’s been just over two years since the government recommended a gradual return to office working, yet in that two years the number of...
Bring Curiosity in from the Cold
Ask Marketing candidates why that career choice and, chances are, they’ll convince you of their passion for people and curiosity for the...
Customer-centricity – Customer Closeness
In my last blog I talked about Amazon’s mission which is “to be Earth’s most customer-centric company” and pointed out that it’s...
Closeness can show you where your competitors are weak
Great article in the Drum about how Argos’s new advertising has come from getting close to customers. ‘The Christmas Fool’ was engineered...