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Welcome to the team Lucy Newsum!
This month is a milestone: it marks six months into my new role with The Customer Closeness Company. It felt like a good moment to...
Timing, patience and personal interests: Reflections on my personal curiosity practice
The benefits of being more curious are well documented, curiosity is one of The Customer Closeness Company’s most strongly held values...
1: Customer-Centric Technology: The Power of Personalisation
At the The Customer Closeness Company we are intrigued by new and exciting technologies especially when they champion customer needs so...
Four ways for marketeers to implement a customer-centric mindset
Increasingly its recognised that a customer-centric mindset is critical to competitive success. Yet, during day-to-day execution, that...