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The power of podcasts: making your insights famous
Podcasting is a hot topic at The Customer Closeness Company. We’re avid listeners of podcasts on topics ranging from fitness to business...
A new type of organisation is coming to customers’ rescue...
About 8 years ago our work in the new housebuilding sector identified a key tension between builders and their buyers – snagging. When we...
Speed and safety: can the two co-exist?
Last year, fraud made up 40% of all crimes and there were an estimated 3.7 million incidents of fraud in the UK.[1] Were you affected?...
Making customers pay for company mistakes... sound business sense or damaging to brands?
Like many people this summer, my holiday plans were interrupted by last-minute cancelled flights. Stranded in an Italian airport, we were...
Vulnerable Customers: top tips for the best insights
In our final blog spotlighting our work with vulnerable customers, we bring you three top tips to maximise the experience of participants...
Finding vulnerable customers: an insight into how we do it
In our blog series spotlighting our work with vulnerable customers, we’ve focussed on just why it is so important to be having these...