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A double dose of uncertainty: what permacrisis means for consumers and brands
The timing of this cost of living crisis makes it unique. We have experienced financial crises before, but none that have come off the...
Cost of living crisis: brands will need to show they understand and can help
As the pinch becomes a squeeze consumers will be turning to brands and services that help them stay in control. A great example of this...
The Recession is back… time to innovate
The UK has entered into an inevitable recession and news headlines have been filled with stories about redundancies and retail closures,...
BRAND WARNING: CUSTOMERS EXPECTATIONS ARE REVERTING TO NORMAL
Many companies saw both internal and external NPS improve during lock-down. Internally employees appreciated working from home, the...
Key Takeouts from our Live Consumer Pulse Session on life in Lockdown and the 'New Normal'
Keeping in touch with customers is more important and more challenging than ever as physical distancing shrinks our individual worlds....
Coming Out – Musings from the Inside
The nation’s edging towards coming out (of lockdown that is). Only fools would claim to know what life will be like on the other side but...