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Niche to necessity: how the cost of living crisis is giving brands the opportunity to transform
Air fryers have been around for over a decade and interest increased during the pandemic with more people investing time in cooking. At...
Commercial Case Studies to Feed Your Curiosity
As part of our customer curiosity training sessions, we provide analogous case studies to stretch thinking in a commercial way. We are...
Timing, patience and personal interests: Reflections on my personal curiosity practice
The benefits of being more curious are well documented, curiosity is one of The Customer Closeness Company’s most strongly held values...
Bring Curiosity in from the Cold
Ask Marketing candidates why that career choice and, chances are, they’ll convince you of their passion for people and curiosity for the...