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My reflections on building a consumer curiosity practice
At the end of 2023, along with my other colleagues, I was set a professional development challenge – to become more curious around the...
From Followers to Superfans: Building strong brand communities
I’ve always been fascinated by how brands turn customers into superfans. Community-based marketing is a key driver of brand growth and...
Co-creation & Closeness - Brilliant moments. Episode 1
The most powerful co-creation I’ve led involved the power of the 3 C’s in one session - in this case consumer,...
My reflections on building a consumer curiosity practice
At the end of 2023, I was set a professional development challenge – to become more curious around the research industry, our clients’...
In business today you often need to get further faster​
Co-creation can be a great way to make that happen. We’ve worked with clients to create new products, new propositions, new brand...
Hybrid Customer Closeness – Zero effort ways to keep close to customers
It’s been just over two years since the government recommended a gradual return to office working, yet in that two years the number of...