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My reflections on building a consumer curiosity practice
At the end of 2023, I was set a professional development challenge – to become more curious around the research industry, our clients’...
In business today you often need to get further faster
Co-creation can be a great way to make that happen. We’ve worked with clients to create new products, new propositions, new brand...
Hybrid Customer Closeness – Zero effort ways to keep close to customers
It’s been just over two years since the government recommended a gradual return to office working, yet in that two years the number of...
Bonding at Christmas (not Uncle Dave’s Sean Connery impression…)
Christmas is a moment that can often feel curated for us by the media and retailers – it can set a tone of unrealistic pressure and...
The power of podcasts: making your insights famous
Podcasting is a hot topic at The Customer Closeness Company. We’re avid listeners of podcasts on topics ranging from fitness to business...
A new type of organisation is coming to customers’ rescue...
About 8 years ago our work in the new housebuilding sector identified a key tension between builders and their buyers – snagging. When we...