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Welcome to the age of honesty
I recently heard Vicki Maguire, Chief Creative Officer at Havas, give a talk entitled ‘Welcome to the age of honesty’. She discussed how...
The Energy Crisis: How can behavioural economics make consumers feel better about their options?
Like many households at the moment, I hesitantly opened my energy renewal offer. Despite the painful price increase, I was pleasantly...
Best in class for Customer Service
The latest UKCSI results are in and it’s great to see that Pets at Home have been crowned the best business for customer service –...
Bringing customers into the fight
It takes guts and a strong brand to involve customers in a fight which is primarily between two corporates. Amazon did just this by...
Commercial case studies to feed your curiosity
As part of our customer curiosity training sessions, we provide analogous case studies to stretch thinking in a commercial way. We are...
Thank you Beeple for immortalising my brand baby
Those of us who have worked in branding will always have one brand that was our first love…the brand we cut our teeth on and therefore to...