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Bravo Gousto!
“I feel apprehensive at mealtimes as I’m just not sure how things are going to taste.  When I go to friends’ houses, I can’t share in the...
Customer-centric innovation
Often when companies innovate, they look for big sexy innovations, but I often think the best innovations are those where you solve...
How to make people think you are more intelligent
I was rereading Tom Kashdan’s book ‘Curious?’ and it occurred to me I should share a qualitative researcher’s trick to immediately...
An experiment in being curious
My two most recent ‘consumer view’ takeaways; both, I now realise, rooted in the importance of wider world context 1. Brands that...
HFSS: 4 LETTERS RESHAPING OUR GROCERY SHOPPING
The new rules governing placement and promotion of HFSS foods are having interesting impacts. For those who don’t know what I am talking...
Going back to the floor - What could you learn?
Like many people, working from home has led to more time sitting and less time exercising. A quick glance at my FitBit (say no more!) has...