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How Customer Closeness accelerates great decision-making in business – Observations from the frontli
There is something about the essential human-ness of businesspeople spending time with consumers that is powerful. It makes...
Being close to your Customers keeps you in Profit
At The Customer Closeness Company we believe that in today’s world you need to put customers at the centre of everything you do to stay...
Clarity begins at Home: Companies need to know who they are to get the most out of talking to consum
At The Customer Closeness Company we believe that in today’s world you need to put customers at the centre of everything that you do in...
Being close to your customers keeps your offer fresh and relevant
At The Customer Closeness Company we believe that in today’s world you need to put customers at the centre of everything that you do in...
Three reasons why Customer Closeness doesn’t routinely happen in organisations and how to fix it
Why doesn’t Customer Closeness routinely happen in organisations? Without customers, businesses are nothing, their very raison d’etre...