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The new tech test: Does it warrant a socket?
We are living in less frivolous times. Consumers want the new things they purchase to offer them real benefits. Alexa appears to be...
Where behavioural economics tells us to look
I love behavioural economics it looks beyond what people say they will do and why they will do it, which is normally rational but often...
Are we creating a generation of ‘one night stand’ brands?
It’s like the moment just before the start of a song on an album you know by heart when your mind hears the opening notes; that’s what I...
Closeness – Unleash the super power of story telling
One of the main roles of our Closeness sessions is to enable two groups to hear each other’s stories – in our case often companies and...
Vision in action
For vision and values to drive how a business acts, senior management needs to commit to bring them life in every aspect of the business....
Purpose leads to success
A recent article in Harvard Business Review found that those companies with purpose-clarity had better financial results. We believe...