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Airbnb – Turning bad news into good memories
With schools resuming their timetables and workplaces returning to full capacity I doubt I’m alone in spending this Monday morning...
Being Customer-centric means helping customers help themselves
I can’t believe I am writing another blog about a bank! We have recently been working with several clients to understand the impact of...
Brands need to find their Ikagai
I just read about a Japanese term: IKAGAI – pronounced ‘EE-KEY-guy’ – which means ‘finding your purpose’. As a word lover, I am a sucker...
1: Customer-Centric Technology: The Power of Personalisation
At the The Customer Closeness Company we are intrigued by new and exciting technologies especially when they champion customer needs so...
Four ways for marketeers to implement a customer-centric mindset
Increasingly its recognised that a customer-centric mindset is critical to competitive success. Yet, during day-to-day execution, that...
Being Customer-centric means breaking industry conventions
I love it when a company just keeps breaking the rules to be customer-centric. Well done to Revolut – the new entrant to banking which...