Search
TO REALLY CONNECT WITH YOUR CUSTOMER COMMUNITY, YOU NEED TO BE A PART OF IT
While living abroad I began to feel homesick. A friend suggested a solution might be playing an online video game. That was when I...
"A DESK IS A DANGEROUS PLACE FROM WHICH TO VIEW THE WORLD" John Le Carre
We love this quote and its one of the reasons that clients get immense value from our closeness sessions, it helps our client act like...
I’ll tell you what I want, what I really really want
It’s great when you see a new proposition coming to market that taps into an unmet need. ‘Unmortgage’ is for people who can afford to...
The best sales people are naturally close to their customers
It’s wonderful to watch great salespeople at work. What they do brilliantly is connect with their customers. My favourite recent...
Put consumers first to lead at speed
If you feel like an injection of stimulating thinking to kickstart your year, we’d recommend Superfast Lead at Speed by Sophie...
Getting emotional gets you closer
Boots is getting closer to its beauty customers. This year’s advert is not only emotional it’s also in line with Boots’ wider brand...