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CUSTOMER-CENTRIC INNOVATION - Morrisons & Gousto tackle plastic
We believe that successful companies are close to their customers. We love commercial and we love customer but most of all we love the...
Customer-centricity – Customer Closeness
In my last blog I talked about Amazon’s mission which is “to be Earth’s most customer-centric company” and pointed out that it’s...
Customer-centricity – a strong strategic story
When Amazon.com launched in 1995, it was with the mission “to be Earth’s most customer-centric company” that’s quite a claim. It’s...
CUSTOMER VALUE COMES IN MANY GUISES – ONE OF WHICH IS TALENT ACQUISITION
For most businesses, customers are the ultimate arbiters of success. However, what if you work in a business whose audience is captive in...
SPOTLIGHT ON CUSTOMER-CENTRICITY: A STRATEGIC STORY
We believe that successful companies are close to their customers. We love commercial and we love customer but most of all we love the...
2: Customer-Centric technology: The right amount of reassurance
The number one word that customers use when we ask them to describe their lives? BUSY We work long hours, we commute long distances and...