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What will the new normal look like? We can look at the past for insight
It’s interesting to reflect how lasting the impact of other pandemics has been. One example is how the Tuberculosis Pandemic shaped...
Wonder Women - Inspiring stories & Insightful interviews with women in marketing
We are super-proud that our colleague, Katy Mousinho, has been all over the marketing press lately with her thought-provoking book:...
Living up to your brand promise
Delta Airlines is making more revenue per seat mile than other US airlines right now. How did it do it? Delta CEO ED Bastian decided to...
The Power of Voice
In our business we know the power of the human voice and as part of our curiosity training we recommend podcasts as a great way to focus...
COVID - The Mother of Invention and Adoption
Covid and lockdown has accelerated digital transformation by offering ways for us to see friends & family, get help, be entertained and...
Being customer curious - A key skill of great marketers
One of the activities we recommend when we run our Customer-Centricity Training is listening to podcasts. We thought we would share two...