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Customer-centricity demands inclusivity
In a world where a ‘one size fits all model’ rarely applies, it is increasingly important for brands to recognise that their audiences...
Inclusion for deeper insight: reaching the right people and treating them well in research
At The Customer Closeness Company we believe that all voices matter, and that the best decisions are made when an organisation consults...
My reflections on building a curiosity practice at TCCC
At the end of 2023, we set the whole team at TCCC a professional development challenge – to become more curious around our industry, our...
A Year of Growth and Discovery at The Customer Closeness Company
As I reflect on my journey since joining The Customer Closeness Company (TCCC), I am struck by the relevance of the skills I gained prior...
Seeing our pro bono work drive change
Last month we attended the careers fair at Dr Challoner’s High School, a local grammar school. It became clear throughout the evening...
My reflections on making curiosity practice attractive and easy
At the end of 2023, along with my other colleagues I was set a professional development challenge – to become more curious around the...