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Brands need to find their Ikagai
I just read about a Japanese term: IKAGAI – pronounced ‘EE-KEY-guy’ – which means ‘finding your purpose’. As a word lover, I am a sucker...
Are we creating a generation of ‘one night stand’ brands?
It’s like the moment just before the start of a song on an album you know by heart when your mind hears the opening notes; that’s what I...
Clarity begins at Home: Companies need to know who they are to get the most out of talking to consum
At The Customer Closeness Company we believe that in today’s world you need to put customers at the centre of everything that you do in...
Being close to your customers keeps your offer fresh and relevant
At The Customer Closeness Company we believe that in today’s world you need to put customers at the centre of everything that you do in...
Three reasons why Customer Closeness doesn’t routinely happen in organisations and how to fix it
Why doesn’t Customer Closeness routinely happen in organisations? Without customers, businesses are nothing, their very raison d’etre...