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Bravo Gousto!
“I feel apprehensive at mealtimes as I’m just not sure how things are going to taste. When I go to friends’ houses, I can’t share in the...
Customer-centric innovation
Often when companies innovate, they look for big sexy innovations, but I often think the best innovations are those where you solve...
SPOTLIGHT ON CUSTOMER-CENTRICITY: EMBEDDING SEGMENTATION
We believe that successful companies are close to their customers. We love commercial and we love customer but most of all we love the...
BRAND WARNING: CUSTOMERS EXPECTATIONS ARE REVERTING TO NORMAL
Many companies saw both internal and external NPS improve during lock-down. Internally employees appreciated working from home, the...
LEADING BUSINESSES INTO THE NEW NORMAL
Covid-19 has shown us that those companies who place customers at the core of board-level decision making are winning. Companies such as...
Key Takeouts from our Live Consumer Pulse Session on life in Lockdown and the 'New Normal'
Keeping in touch with customers is more important and more challenging than ever as physical distancing shrinks our individual worlds....